Branding
& Design

Skimping on brand development is a risk you can’t afford to take.

You land in the wrong market

Figuring out where to play is critical. Marketing to a broad market and vague target audience is like taking a shot in the dark. You might hit the target. But the odds are stacked against you.

 

You waste valuable time and budget

Sure, brand development strategies require time and money. But it costs a lot more if you don’t get it right the first time. If you focus your budget on the wrong strategy, you’ll burn through capital like crazy.

The most successful companies develop, deploy, and regularly revisit a comprehensive brand strategy to make purposeful and strategic marketing decisions. They don’t wing it. Neither should you.

You create confusion for your team

It’s easy to assume your team is all on the same page with your brand, business goals, and strategy. But are you sure? If your sales team thinks the brand goal is X, but marketing thinks it’s Y, are you really heading in the right direction?

 

You move too slow and miss opportunities
Lack of clarity slows you down. It’s hard to know when and where to move next without alignment on your brand’s purpose, objectives, and priorities. Tech and SaaS companies lose momentum and often fail because a competitor seized a new market opportunity first.

Your bootstrapped brand can’t take you where you need to go. We can change that.

We’ve seen too many tech and SaaS businesses miss the mark with branding and never reach their full potential. That’s why we offer comprehensive brand development services including two workshops, to give you the solid brand foundation you need to scale your business and win in the market.

Start from scratch or fill in the gaps, we help with both.

We work closely with you to define your brand and create a powerful brand strategy. We audit any existing brand assets, create a comprehensive strategic brief, and then lead a discovery and development process where we create and refine your brand.

Participate in our Brand Development Workshop

Our Brand Development Workshop helps your business clarify your brand purpose, market positioning, audience personas, brand differentiators, brand character, and more. It’s the external perspective you need, in a fun and engaging format.

Get your whole team involved

Brand development is a collaborative process. Sales, marketing, customer service – every department sees your brand a little differently. We invite all relevant stakeholders to participate because the best ideas happen when we put our heads together.